The Secret To gaining Curly Clients
The Secret to Gaining Loyal Curly Clients (Spoiler: It’s Not About the Products)
We’ve all been there.
You’ve got the shelf stacked with the latest curl creams, gels, and mousses, but your curly clients still aren’t vibing with the results.
Here’s the thing: products are great, but they aren’t the answer to gaining loyal curly clients.
The real secret? It’s all about the technique. Let’s talk about why mastering the way you cut and style curls will do more for client loyalty than any product ever could.
It Starts with Trust
Curly clients come to you with a history (and not always a good one!) They’ve often been through bad cuts, frizz explosions, and triangle hair disasters, so they’re a little cautious.
To gain their loyalty, it’s not enough to recommend the right products! You’ve got to show them you understand their curls from the start.
Why Technique Matters More Than Products
Customising the Cut:
Every head of curls is different, and that’s why a one-size-fits-all cut doesn’t work. The right technique allows you to personalise every cut to match your client’s curl pattern, giving them the look they’ve always wanted.
Building Trust During the Consultation:
Consultations are your chance to prove you get it. When you ask the right questions and show you understand curl care, you build trust and trust means loyalty.
Confidence in the Chair:
When a curly client feels like you’re confident with their hair, they’re going to relax and enjoy the experience.
Confidence comes from mastering techniques! Not from relying on the latest product.
The Products Are the Icing, Not the Cake
Don’t get me wrong, I love a good curl cream. But no matter how fancy the product is, it’s not going to fix a bad haircut.
Focus on perfecting your skills, and use products to enhance the great work you’ve already done.
Next Steps to Gaining Loyal Curly Clients
Ready to turn your curly clients into lifelong fans?
It’s time to get your skills on point.
Sign up for our Curly Cutting with Confidence course and learn the techniques that will make your clients trust you, love you, and come back for more.