Curly Hair Isn’t a Trend, It’s a Movement

Curly Hair Isn’t a Trend, It’s a Movement! Here’s Why You Need to Get On Board

Curly hair is everywhere, and guess what? It’s not going away anytime soon. Gone are the days of curly-haired clients hiding behind flat irons and chemical straighteners. More and more people are embracing their natural texture and here’s the kicker: they’re looking for stylists who know exactly how to work with it.

So, if you’re still thinking curly hair is just a trend, it’s time to rethink that. Curly hair is a movement, and if you’re not on board yet, you’re about to get left behind.

Why Curly Hair Is Here to Stay

Curly Clients Are Embracing Their Natural Texture
The days of clients trying to straighten, tame, and smooth their curls into submission are over. There’s a massive shift happening: people are learning to love their curls, coils, and waves. And with that shift comes a huge demand for stylists who understand natural texture—not just how to cut it, but how to make it shine.

Curly hair is a celebration of individuality, and trust me, this celebration isn’t fading out any time soon.

The Demand for Curly Hair Experts Is Growing

Here’s the truth: curly haired clients are some of the most loyal clients you’ll ever have!

(if you can give them the experience they deserve.)

And right now? Most salons aren’t meeting that need.

I’ve talked to so many stylists who still feel a bit lost when it comes to cutting and styling curls.

That’s a problem because curly clients can tell when you’re out of your element, and they’re quick to move on to someone who gets it.

If you’re not specialising in curly hair, you’re letting a whole market walk out your door and head straight to the next salon that does know how to handle curls.

Why Salons Are Falling Behind

• Old-School Training Isn’t Cutting It
  Let’s be real: most stylists weren’t taught how to handle curly hair in college.

  Straight hair techniques just don’t work for curls, and using them can lead to disaster (triangle haircuts, anyone?).

  Salons that rely on outdated training are losing clients who want more than a generic haircut—they want someone who gets their texture.

• Curly Hair Requires Specialised Knowledge
  Cutting curly hair isn’t a one-size-fits-all approach.

  You’ve got to understand curl patterns, porosity, shrinkage, and the right products to use.

  Without that expertise, even the best intentions can lead to unhappy clients.

Here’s Why You Need to Get On Board—Now

The truth is, if you’re not learning how to cater to curly clients, your competition is.

Salons that are training their stylists to specialise in curly hair are positioning themselves as the place for clients to get their curls cut, styled, and loved.

These are clients who will not only come back regularly but will send all their curly-haired friends your way, too.

You don’t want to be the stylist still figuring out curls when everyone else has leveled up.

You want to be the stylist who gets it, who owns it, and who is building a brand as a curly hair expert.

That’s how you build a salon that stands out.

Curly Clients Are a Loyal Market

Curly-haired clients are not just a one-time booking. Once you show them you know how to handle their curls with confidence and care, they’ll stick with you, and trust me, they’ll tell everyone about you. In a world where referrals are everything, curly clients are your golden ticket to building a business that thrives.

Ready to Lead the Movement?

Curly hair isn’t a trend you can ignore, and it’s not going to fade into the background. It’s a movement—and if you’re ready to be part of it, now’s the time to level up your skills. If you want to be the go-to stylist in your area for curly clients, it’s time to get serious about curly hair education.

I’ve seen stylists across the UK transform their business by embracing the curly hair movement, and guess what? You can, too.

Check out our Curly Cutting with Confidence course. Your incredible curly-haired clients are waiting!